Which tools do you use the most for tracking and managing the success of your marketing business?
A good tech stack is vital for any company's success, and there isn't a single tool that will be sufficient (not even Hubspot). A combination of website analytics (Google Analytics, Hotjar), website optimisation (Google Optimise), email campaigns (Mailchimp), social media (Kontentino), content marketing (Grammarly) and lead management (HubSpot) are the core of our business operations.
Lots of google analytics, email service provider insights, social media insights on their platforms.
Actual sales, registration and attendance in events, email opens and clicks, Google Analytics, Bitly, HubSpot.
Zoho CRM, we have a super in depth automation set up through them and it's been incredible for our business tracking everything. With a click of a button I can pull any report I want and create the most unique reports to help the business stay healthy.
First, the bank statement, no doubt about it. We use native insights of respective social media platform & Google tools to track the success of our business.
There are many tools that we apply to the business analytics but the top-most are: Bit.ly links, Google Analytics and Conversion codes on website.