Which tools do you use the most for tracking and managing the success of your marketing business?


Google Analytics, built-in analytics of social media platforms.

Answered by Umair Ansari

Digital Services (Head), Institute of Hotel Management, Aurangabad

A good tech stack is vital for any company's success, and there isn't a single tool that will be sufficient (not even Hubspot). A combination of website analytics (Google Analytics, Hotjar), website optimisation (Google Optimise), email campaigns (Mailchimp), social media (Kontentino), content marketing (Grammarly) and lead management (HubSpot) are the core of our business operations.

Answered by Maryna Burushkina

Chief Marketing Officer at 7MARKETZ Group

Lots of google analytics, email service provider insights, social media insights on their platforms.

Answered by Maxine Kerley

Owner, Digital Bon Bons

Actual sales, registration and attendance in events, email opens and clicks, Google Analytics, Bitly, HubSpot.

Answered by Cherry Thelmo Fernandez

Marketing Coordinator, Chillisoft

Zoho CRM, we have a super in depth automation set up through them and it's been incredible for our business tracking everything. With a click of a button I can pull any report I want and create the most unique reports to help the business stay healthy.

Answered by Evan Arancibia

Owner, EZ Consulting LLC

First, the bank statement, no doubt about it. We use native insights of respective social media platform & Google tools to track the success of our business.

Answered by Apurba Rath

Director, WirSay Technologies Pvt Ltd

Instagram insights, reviews, comments and end of the day clients response.

Answered by Moushumi Pal

Founder of Woodpecker Media

For social media insights I use in platform insights as well as the scheduler insights that I use.

Answered by Gabrielle Crumley

Founder, Adlux Marketing

There are many tools that we apply to the business analytics but the top-most are: Bit.ly links, Google Analytics and Conversion codes on website.

Answered by Vandana Kapur

Director at The Channel

CRM, Salesforce, Hootsuite, MailChimp.

Answered by Abhishek Sharma

Founder - Social Pod

I use Google Analytics to track website traffic from different marketing channels and TrackMaven to measure business success

Answered by Zara Baker

Full-Stack Integrated Marketer

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