Instagram. Given the niche of my organization, it makes total sense to focus majorly on it.

Answered by Umair Ansari

Digital Services (Head), Institute of Hotel Management, Aurangabad

Instagram. I knew when I launched this was where my clients would be "hanging out" so in the early days I worked very hard on connecting with people and building relationships, joining communities and it's still working like that for me now. I'd say around 70 - 80% of my business comes via this platform. I love that it's visual, I love the conversations.

Answered by Maxine Kerley

Owner, Digital Bon Bons

Each of my clients have different channels where their social works best, but without a doubt for most of my clients it’s Instagram. I think it’s working well for everyone who’s using it to the best of their advantage. Visually my food client does well and food bloggers often engage with them which works exceptionally well. Other channels that do well is Facebook and LinkedIn.

Answered by Dannii Moon

Freelance Social Media Strategist

Facebook 100%. I network like crazy on there and it's great separating yourself from your business. The business has organic reviews from our customers and my personal page is where I try and answer as many questions about funding as I can in the dozens of sales groups/entrepreneur pages I'm part of which in turn attracts partners for the business.

Answered by Evan Arancibia

Owner, EZ Consulting LLC

For us, the best platform currently is Twitter. Who doesn't love to find humour along with some information? Twitter is helping us convey our viewpoint and working methods better (so far) than other platforms.

Answered by Apurba Rath

Director, WirSay Technologies Pvt Ltd

Facebook is the fastest, one of the oldest and easiest platform to get connected and it has worked well for me. Since I've been a founder, I've been active on Facebook for my company as well. All the work has been posted there from where my clients have seen my work.

Answered by Moushumi Pal

Founder of Woodpecker Media

LinkedIn is my top platform for lead generation at the moment, and I have a strong network of business owners.

Answered by Gabrielle Crumley

Founder, Adlux Marketing

It is definitely YouTube! People are identifying more with the video content. A large number of web surfers are glued to YouTube videos for informative as well as entertainment content. Moreover, YouTube gets the second largest number of searched after Google. Thus, it is becoming the most referred search engine for video watchers.

Answered by Vandana Kapur

Director at The Channel

It really depends on the type of project we are working on and the goal we want to achieve, Linkedin is working well to generate leads.

Answered by Abhishek Sharma

Founder - Social Pod

Facebook, LinkedIn.

Answered by Terry Anthony Day

Owner of Interwealth Creations

The Instagram account has tripled the number of followers in the past year due to quality content and a beautifully crafted strategy.

Answered by Roxana Asaftei

Social Media Manager at Heyland & Whittle

I am a huge fan of omni-channel marketing and firmly believe in customizing content to different social platforms. Facebook is one of my favorite social platform. I utilize Facebook groups and sponsored posts to increase audience growth.

Answered by Zara Baker

Full-Stack Integrated Marketer

Instagram. Its results are higher in terms of new users and repeat users engaging with the brand without ad spend. This is a priority to understand success when developing compelling organic social media campaigns.

Answered by Aisha Rasul

Founder & CEO at SociStory, San Francisco

For my personal brand and most of my clients (who are primarily travel, visual arts and children's brands), Instagram is working best right now. But it depends on business goals, target audience and many other factors. Other clients have excellent engagement on Facebook and one is making the most of LinkedIn.

Answered by Stephanie Sadler

Social Media Strategist