What is your #1 tip for a newbie in marketing?
Don't be afraid to have a "side project" where you can run your own digital marketing experiments/tests. Always keep yourself updated.
Oooh okay so if you're new to marketing my number one tip would be to learn as much as you can and put it into practice, try things, learn from things and adapt. You won't have it all figured out straight away and if you need advice find the people who can help you.
Educate yourself. Research, actively become part of the conversation, seek out social media internships, get creative, have fun. It’s an industry that so many people are now part of so you need to stand out. Educate yourself on what’s happening, what’s working, why or why not. Then get creative.
Lately I've seen a lot of newbies thinking about all the software, tools, books, and processes that need to get done in order to start a business. I recommend you just start. There are dozens of ideas that you think may work but really the market will end up telling you what they need and want. Take yourself out of what you think clients want and sit back and listen. Write down your ideas and select just one and run with it! As you master this idea and grow it over time you can add new projects and ideas. Your mind will develop and your business will too.
Work and money will come and go. Learn to appreciate time and take time to learn things. Master them. Also, look after your health.
Don't be afraid so afraid of failure you never try. Find a few friends or small business owners to offer free services for while you learn. Build up your skill set and get early testimonials.
I would like to share by my own experience. Focus on one thing, master it. Then have a dedicated team and delegate the work to them after training. And then go on to explore the next thing.
Since social media relies heavily on timely, relevant content, staying on top trends is essential and challenging at the same time. It’s a 24/7 job because it requires you to know what’s trending on your channels and in your industry, at all times.
My #1 tip is to have a PDP (Personal Development Plan) to become a successful digital marketer. Don't think a college degree will prepare you to enter a dynamic field like digital marketing where a single algorithm update can jeopardize your strategy and can in turn affect outcome of the results you promised a client or employer. As a seasoned digital marketer I welcome you to the world of information evolution and revolution. So, fasten your seat belts, stop getting surprised, keep learning, keep testing and experimenting ,don't get discouraged and keep your eyes on the prize as if you are a result-driven marketer the financial rewards are pretty amazing.
Remember why you decided to go out on your own. Be confident and the world will start to have confidence in you, too.