What have you found to be the most effective marketing tactic/platform, beyond social media?
Good question! Social media has definitely been on top of the list, but another great tactic that made a huge difference to our marketing results is really A/B and multivariate testing. Tools such as Google Optimise and Optimizely (among many other out there) are great for ongoing landing page optimisation and driving conversion performance.
I am all about having more to your marketing mix than just Social Media and I can see so many businesses put too much reliance on social media platforms for their business success and it's just not sustainable long term and also your mental health so I work very hard on my email list and my subscribers. I have a Facebook Group and also a podcast to share stories of fellow parent business owners and how they manage the juggle of it all.
We believe that an effective marketing medium is one that inform you about the latest challenges of your target audience and let's you interact with them. Thus, we find that seminars, meetups are the best marketing tactic.
Communication has always worked for us. Have got wonderful opportunities at events to connect and exhibit my skills to reach where I am today.
Email marketing is a powerful tool overlooked by many. The amount of leads, sales, and audience building that can be done through an email list is amazing.
3rd party portals like Quora and a similar platform for doctors called RealSelf, What Clinic and so on. These are huge and brilliant communities where people are interacting with each other and developing meaningful content. Businesses can definitely leverage on the effectiveness of such platforms by publishing their content and getting user engagements and qualified leads.
Making an inclusive action plan following the basics principles Segmenting, Targeting, Positioning along with marketing mix (Product, Place, Price, Promotion, People, Process, Physical Evidence).
One of the most effective marketing tactic to promote my business is speaking engagements. I love interacting with live audiences and share valuable information while responding to their questions on the go. This helps me create a loyal audience that believes in what I do and open doors to many new consulting opportunities. I make sure to keep my audience engaged through inbound marketing and by sharing interactive content on social media channels.
Advocacy emails to employees, friends and family -- as well as emailed newsletters. This is a more direct approach to get the word out and tends to have a higher rate of return.