What has been your biggest challenge recently and how did you overcome it?
Avoiding cold lead leak. Tweaked an existing landing page and is now getting good number of leads every other day. Sometimes a simple solution can be best for complex issues.
Becoming a mom has definitely made a huge difference in my life. While still having 9 months of planning for the new family arrival, you can never really expect how different (and difficult!) the parenting can be. Every day is a new challenge, a new discovery, a new chapter which my husband and I are experiencing. Today our baby boy is almost 9 months old and we are still learning how to be good “working parents” with the help of grannies, other family members and nursery 👪
I think every business owner struggles with switching off and while I am very good at taking breaks from social media, my mind can still be racing and I will often have a notebook in my hand ready to plan or note down something. It's something I am working on all the time and also really looking after myself as well. I wouldn't say I have overcome this but I am always trying to really listen to myself and what I need so that I can be the best version of myself in my business too.
Getting senior management to understand and appreciate what inbound marketing can do for both B2B and B2C.
Time management. I work from home with a toddler. I’m very organised and on the ball but managing time as a stay-at-home mum to a 2yo and working can be difficult sometimes.
Biggest challenge personally was separating myself from the business. As business owners we want to be the one to hold on to everything in the business. Letting go and focusing on myself while trusting our processes and employees has been the best feeling ever. In return I've been able to work hard and generate more leads for our business because so. More importantly, I've been able to unwind and focus on what's more important in life.
My biggest challenge recently is work-time management. When I have a lot of work, I have lot less time and when I have time, I forget what I have to do! A simple trick, it takes 21days to make an activity a habit. Made a schedule, forced myself to stick to it and bingo!
Being a media communications company and managing social media influencers, we often come across clients who have the talent but all they need is to revamp. With a dedicated team and timeline, we have always achieved the desired result.
In recent past, there were minor changes in Google Algorithms, which affected SEO ranking of our clients. It was a task to explain the situation to non-tech savvy clients. To overcome the situation, we studied the shift in algorithms deeply and implemented the required and relevant changes on the websites of our clients and the rankings started to improve within 1 month. This was definitely a feat for us.
One of my biggest challenges has been digital disruption and its growing impact on users. As I mentioned earlier that I am a huge fan of omni-channel marketing and I firmly believe that a brand can't maximize its share of voice without actively sharing content on existing and new social and digital platforms. But it's a time intensive job and there are some aspects that can't be automated and needs a human touch. I overcame this challenge by conducting a thorough research on every content sharing and social platform to understand it's target audience and started customizing my content to that audience. This strategy has helped me a turn this challenge into an opportunity by offering engaging experiences to my clients on their favorite platforms and in a medium they understand.