What are you actively focused on learning about these days and how?
AI and Machine Learning blogs and books are taking up the most space on my shelves these days. With the growing trend of automation, we have to keep up and seek new optimisation channels for growth.
I really love Pinterest as a platform and am interested in how people search and because it's a visual search engine (not a social media platform, which is how many categorise it) I am finding out more and more about how to use this in my business to create more website traffic and hopefully attract some international clients too.
Currently I am learning about WhiteLabeling & Licensing of Products. Would love to connect people with similar interests
Continuously upskilling in digital marketing technology (including digital design), learning more and more about cybersecurity solutions (something I never imagined myself doing), and ensuring I have a work-life balance.
How to maximise the use of groups on Facebook. They’re an excellent way to create a more connected environment with your fans. Facebook pages do well, but they don’t seem to actively engage people as much, so finding a way to form a better connection with followers is a part of my social strategy at the moment.
I've been learning about online stores and how they work in the e-com space. I work with several coaches that refer clients to us when it comes to e-com that it's something I wanted to know more about to relate with my clients and add more value.
These days, I am actively learning about advanced technical SEO and in building a strategy to find the ideal interactive content for various platforms. Thanks to internet, there is so much you can learn. I am also taking the help of the search engine guides and other books to teach me about advanced technical SEO. Coming to finding the ideal content for platforms to market at, I am using my extensive research skills.
I am always in learning mode, I am a strong believer in lifelong learning. Right now I'm focusing on learning more about SEO as I have begun to see great success with it on Pinterest.
As an avid digital marketer, I am always on the lookout for latest technological advancements and innovations in the field. These days I am studying effective and targeted advertising on social media platforms. My focus remains on how we can make the best of social ads without wasting money on general stuff shared with open audience. Précised targeting is needed to generate good quality leads. And that is what I am researching on and gathering information about these days.
I am actively focused on learning the growing impact of artificial intelligence on business and workforce. From facial recognition tools powered by neural networks to identifying required skills in an automated workplace I aspire to utilize this trend as an opportunity. The key question is; while the changes that AI could bring are not yet fully understood, we know it can change the world how can we maintain a proper balance of relying on machines and algorithms to handle some tasks while keeping the "human element" alive in your workforce.
How to run a Facebook group in the most effective and strategic way - both for myself and for various clients. Facebook is giving groups more focus so engagement here is higher and it's a more intimate environment in which to connect with an audience.