Digital Marketing is not just a career skill. It is a life skill.
Digital Services (Head), Institute of Hotel Management, Aurangabad
What’s your current position & how did you reach here?
Umair Ansari - Digital Services (Head). I started as an SEO content writer for gadget website. Then moved up as a Content Manager for a tech start-up. Later I got an opportunity to work as a Web Producer with Network 18. Then joined ImaginXP (which was recently acquired by E&Y) as a digital marketer. It is a UX and UI design company. Got them ranked to top position for their target keyword ahead of bigger & established brands. One of the biggest career breaks came when I got an opportunity to work with Pune Municipal Corporation (PMC) as a Social Media Manager (also handled other inbound marketing initiatives for them). Received multiple awards for social media marketing and its campaigns while working at PMC. Currently at IHM Aurangabad, I lead digital marketing initiatives as part of my profile as Digital Services (Head)..
What will success look like for you in your work in the next few weeks?
Umair Ansari - Generating a decent list of warm leads from cold leads with a simple subscriber form.
Which social media platform is working best for your brand at the moment? Why do you think that is?
Umair Ansari - Instagram. Given the niche of my organization, it makes total sense to focus majorly on it.
What have you found to be the most effective marketing tactic/platform, beyond social media?
Umair Ansari - Doing outreach to build backlinks has been very effective method for me.
What are you actively focused on learning about these days and how?
Umair Ansari - Impact of Artificial Intelligence and Machine Learning on Digital Marketing.
If you had the time to add one more project or tactic to your marketing, what would it be, and why?
Umair Ansari - One tactic I would love to implement more is guest posting. It not only offers excellent opportunity to develop reputation as a brand but also gives exposure to a new set of loyal audience.
What has been your biggest challenge recently and how did you overcome it?
Umair Ansari - Avoiding cold lead leak. Tweaked an existing landing page and is now getting good number of leads every other day. Sometimes a simple solution can be best for complex issues.
What is your #1 tip for a newbie in marketing?
Umair Ansari - Don't be afraid to have a "side project" where you can run your own digital marketing experiments/tests. Always keep yourself updated.
What is a key metric you’re measuring these days, and why?
Umair Ansari - CRO. We have really good engagement rate and are focusing on enhancing our current conversion rate.
How do you prioritize your tasks/projects for the day/week? Do you use any special methods or frameworks?
Umair Ansari - I usually plan activities per month and break it down into weekly set of activities. There are no special methods or frameworks that I used.
If you could choose to implement only one marketing tactic for the next 3 months, what would you choose to do?
Umair Ansari - Guest posting.
How have you / your brand been engaging with your customers/audience/users/fans lately?
Umair Ansari - We are focusing on video content.
What problem are you focused on solving for your customers/audience/users/fans? What is their biggest need that you (or your company) are helping with?
Umair Ansari - The main focus is answering queries regarding my organization which prospective leads have. We do in-depth research on our target audience to understand their pain points and then deliver solutions for the same.
What are the best tips you were ever given when conducting a social media campaign?
Umair Ansari - Never had a mentor as such but I learnt from my own experience that you need to speak the language of your target audience. This is much more relevant when it comes to India as campaigns regional languages (which I have experience with) do really well.