Social Media has changed the game.
Social Media Manager at Heyland & Whittle
What’s your current position & how did you reach here?
Roxana Asaftei - I am currently the Social Media Manager at Heyland & Whittle. Throughout my career I had various marketing roles but I have a true passion for Social Media – It is the natural progression of human communication, enabled by the technology at hand. There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success.
What will success look like for you in your work in the next few weeks?
Roxana Asaftei - In a few weeks we will be launching a new campaign and we are aiming to increase our conversion rate and generate new leads.
Which social media platform is working best for your brand at the moment? Why do you think that is?
Roxana Asaftei - The Instagram account has tripled the number of followers in the past year due to quality content and a beautifully crafted strategy.
What have you found to be the most effective marketing tactic/platform, beyond social media?
Roxana Asaftei - I would say email marketing is still one of the most effective digital marketing tools.
What are you actively focused on learning about these days and how?
Roxana Asaftei - I am currently learning Data Driven Marketing, a course by The IDM.
What is your #1 tip for a newbie in marketing?
Roxana Asaftei - Since social media relies heavily on timely, relevant content, staying on top trends is essential and challenging at the same time. It’s a 24/7 job because it requires you to know what’s trending on your channels and in your industry, at all times.