My mantra is to build influence and deliver impact

My mantra is to build influence and deliver impact

Amrita Dudeja

PR Executive, MSL Group

What’s your current position & how did you reach here?

Amrita Dudeja - I handle Public Relations for brands like Awfis, CREDAI & Coca Cola, which means I explore different formats and get them featured in interviews, blogs, websites, newspapers, podcasts etc. PR is all about helping brands raise awareness, building credibility, and strengthening their community. Earlier, I used to work with a boutique agency in Mumbai managing 6 different brands like Happy Planet, Trainme, Countryside Adventure Holidays etc. and since then I've developed a love for this field.

What will success look like for you in your work in the next few weeks?

Amrita Dudeja - In a few weeks I aim to be the main point of contact for atleast one big client, end to end manage their portfolio and start working on new businesses development.

What have you found to be the most effective marketing tactic/platform, beyond social media?

Amrita Dudeja - It's just word of mouth and references which do the real marketing and are better than any platform per say.

What are you actively focused on learning about these days and how?

Amrita Dudeja - I'm looking at the digital marketing course by Google and one by UpGrad which both seem really interesting which I might take up any day now!

If you had the time to add one more project or tactic to your marketing, what would it be, and why?

Amrita Dudeja - Every brand has domestic and global campaigns, I usually work on domestic ones but at my organization we have a huge knowledge base as well as a community for global ones which I would love to look at more frequently.

What is your #1 tip for a newbie in marketing?

Amrita Dudeja - To always be on your toes, always be thinking on the spot and innovating. You never know when an idea can be worth million dollars to your client.

What is a key metric you’re measuring these days, and why?

Amrita Dudeja - We work on a metric called PR Value which is the number of stories multiplied by the viewership for each story.

How do you prioritize your tasks/projects for the day/week? Do you use any special methods or frameworks?

Amrita Dudeja - I list down all the tasks and pick up the most heavy ones on a daily basis. Since we need to do a lot of content I usually try to finish content intensive tasks in the first half of the day and look at the remaining ones later.

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